Indulgence in beauty treatments such as Botox injections is being curbed as money gets tight.
How our faces are now falling as our nascent beauty industry wrinkles under the recession
Scales dropping away from our eyes: Ireland’s recently developed indulgence in beauty treatments such as Botox injections is being curbed as money gets tight.
NOWHERE IS the economy more accurately reflected than in the magnifying mirror of the beauty industry. The female workforce was a key factor in the boom, and it was working women who built haircare, manicures and facials into their budget: simple and relaxing treats that kept them looking sharp at the office.
The non-working wives of wealthy men between them funded an outbreak of spas, cosmetic surgery and constant beauty maintenance. These two groups were not mutually exclusive. Quite a few of the working women on a budget bought cosmetic surgery with their SSIA money. The non-working wife of a wealthy man is never found too far from her hairdresser.
“We were a country of ladies who lunched,“ says one hairdresser. “People were getting a blow-dry on Tuesdays, Thursdays and Saturdays. People weren’t even brushing their own hair. Now people book their colour for a Thursday because they want the benefit of their blow-dry over the weekend, because they’re not getting a second one.”
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