Use growth in BOTOX treatments to market your practice
Botox and other injectable cosmetics seem to be the bright spot in this economy. This excerpt from AP report shows that the injection cosmetic side of the plastic surgery business is actually growing. We have talked with several Northern Virginia plastic surgeon who can attest to this trend but what does it mean to your practice?
These treatments have consistently occupied a market space of loss-leader because the profit margins are so slim. But plastic surgeons need to use this trend to their advantage. Some practices are looking to upsell services by utilizing digital signage in their waiting areas to upsell services. It allows practices to present options to clients who are visiting for BOTOX treatments. There are companies already serving this industry who provide digital signage services for medical practices.
Whatever your strategy is, you need to be proactive and make the most of the market trends in this tight economy–
The struggling economy cut into plastic surgery last year as spending on cosmetic procedures drooped, but less-invasive procedures like Botox injections continued to grow, the American Society of Plastic Surgeons said.
A total of $10.3 billion was spent last year on cosmetic procedures, a category that excludes reconstructive surgeries. That’s a 9 percent drop from 2007.
Cosmetic surgeries fell 9 percent to 1.7 million compared with 2007, according to the Arlington Heights, Ill.-based society. Of that total, breast augmentation dropped 12 percent to 307,000 procedures, and liposuction fell 19 percent.
Tummy tucks tumbled 18 percent to 122,000.
Read full article via The Associated Press: Economy nips, tucks plastic surgery business.
Short URL: http://www.plasticsurgeonsnews.com/?p=90
Posted by admin
on Mar 26 2009. Filed under Injectables.
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