An ever growing list of people opting to have cosmetic surgery multiple times has been linked to continuous media dissemination of a standardized form of beauty, says a specialist in plastic and reconstructive surgery.

New epidemic of a new time: Cosmetic surgery Beauty is not in the eye of the beholder any more. As the media has exposed a standardized beauty concept to the masses, more people have started to knock on the doors of aesthetic surgeons in a quest to put on an idealized form. “As aesthetic concerns increase, a group of people who can only become happy by constantly undergoing surgery has appeared,” Assistant Professor Gökhan Adanalı, a specialist in plastic and reconstructive surgery and a doctor at Ankara’s MESA hospital, said during an interview with Hürriyet Daily News & Economic Review.

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