Video Marketing for Plastic Surgeons – Don’t Be Afraid To Get Real
More and more plastic surgeons are realizing the importance of video in their marketing efforts. It is a format that consumers are very comfortable with and one that builds trust and familiarity which is particularly important for medical practices. If a prospective patient can see and hear your approach to cosmetic surgery and get a sense of your mannerisms they will begin to lower barriers and become more receptive to your message. This is a great way to engage your audience.
However, as many doctors attempt to incorporate video marketing for plastic surgeons into their practices, they tend to be a little shy and resort to talking head type videos. Be bold. Don’t be afraid to show your practice and your procedures. People are very curious to learn what many cosmetic surgery procedures entail and will seek out those plastic surgeons who provide the best information. Use your video marketing wisely. Most people are not interested in images that involve scalpels and blood but other less invasive procedures are great ways to engage your audience and give them a sample of how you work with patients.
Below is an example of a BOTOX procedure in Leesburg Va, produced by SynaVista for Dr Phillip Chang. It is a great example of providing video that ventures past the traditional talking head video and really provides value to your potential customers.
Video transcript:
I’m Dr Phillip Chang at Aesthetic Plastic Surgery and Laser Center and this is Christina and we’re going to do a demonstration today on Botox. Right now we are going to try to treat some of the lines on her face that she doesn’t like. She’s obviously pretty but there are thing she doesn’t like which are the lines on her forehead. Christina raise your eyebrows. Those lines. Also her angry lines or the elevens or as she calls them her “Grrr” lines and then her crows feet lines which honestly she doesn’t have too much of but when she smiles you can see some of those lines right across here.So those are the three main areas that we do Botox for without any numbing. We can demonstrate that this really is a relatively painless procedure. So we’re going to do this area right across here. We will do it on both sides of the face.
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