Plastic Surgeons News

Allergan Inc. & Actress Courtney Throne-Smith announce changes in BOTOX Cosmetic perceptions

Since BOTOX® Cosmetic onabotulinumtoxinA was approved by the U.S. Food and Drug Administration FDA almost 10 years ago, there have been approximately 11 million treatments administered.

 

In that time, women’s perceptions of BOTOX® Cosmetic have changed, and Allergan, Inc. NYSE: AGN, maker of BOTOX® Cosmetic, is sharing key data on these changes:

  • The number of women considering talking to their doctors about BOTOX® Cosmetic treatment more than quadrupled from 1.3 million in 2002 to 5.8 million¹ in 2010.
  • The number of women who think that BOTOX® Cosmetic is an effective means for treating frown lines between the eyebrows has increased from 21 percent when the product was approved to 79 percent in 2010².

Moreover, the BOTOX® Cosmetic patient profile has evolved and today’s “typical” patient is a highly educated, working woman in her 40s. Sixty-four percent of BOTOX®Cosmetic patients hold a four-year college degree or a post-graduate degree, and 74 percent work a full- or part-time job. Women have also become more open about treatment; in fact, 90 percent of women who have been treated with BOTOX® Cosmetic say they would recommend treatment to a friend.

“Women’s understanding and appreciation of BOTOX® Cosmetic has significantly evolved over the past decade, and as the market leader, we continually invest in educational initiatives that provide women with relevant information they need to make well-informed decisions about treatment,” said Colleen McKenna, Senior Marketing Director, Allergan Medical. “Our partnership with actress Courtney Thorne-Smith and the non-profit organization HealthyWomen is our latest initiative to address pressing questions women have about medical aesthetic injectable treatments like BOTOX®Cosmetic.”

Allergan and HealthyWomen, the nation’s leading independent health information source for women, conducted a Harris Interactive® nationwide survey to identify the most common questions women have about medical aesthetic injectable treatments. Courtney Thorne-Smith validates she had many of the same questions before she was first treated with BOTOX® Cosmetic.

“I’ve been treated with BOTOX® Cosmetic for nearly 10 years, and while I think it’s become more mainstream, many women have the same questions I initially had,” said Courtney Thorne-Smith. “It’s important for women to understand there is nothing wrong with considering BOTOX® Cosmetic treatment. There may still be a taboo about this, yet women need to know about resources that address their questions,” added the 43-year-old actress who received a Screen Actors Guild Award for her outstanding performance on Ally McBeal and appears on Two and a Half Men this season.

“With other injectable treatment options now available, it is more important than ever that women not confuse other products with BOTOX® Cosmetic, or assume they are the same, because each has a unique safety and efficacy profile,” added McKenna. “Allergan understands what is important to physicians and consumers who want aesthetic treatments, like BOTOX® Cosmetic, rooted in science.”

“For me, I like that BOTOX® Cosmetic is not a new treatment. My physician has a lot of experience with BOTOX® Cosmetic and has treated me for many years, so I am consistently satisfied with my results,” said Thorne-Smith. “Through this initiative I am able to help provide women with accurate answers to their own questions, and underscore the importance of going to a trained and qualified doctor for treatment.”

“Many women have questions about medical aesthetic treatments and want to be better informed,” said Elizabeth Battaglino Cahill, R.N., executive director of HealthyWomen. “Our website, HealthyWomen.org, can help women find answers to the most common questions about these treatments, and also provides important considerations for visiting a trained, aesthetic-specialty physician.”

According to the survey of 826 U.S. women ages 35 to 65 conducted by Allergan and HealthyWomen, the most common questions about medical aesthetic injectable treatments, like BOTOX® Cosmetic, include:

  1. Are these products safe? Each aesthetic injectable treatment has a unique safety and efficacy profile and treatments are not interchangeable. For every injectable treatment, including BOTOX® Cosmetic, it’s important to review the Important Safety Information and Medication Guide with your physician as serious side effects can occur. The most common side effects include pain or temporary bruising at the injection site, temporary tiredness, headache and nausea.
  2. How much do these treatments cost? Cost varies across the country based on a number of factors. According to an American Society of Plastic Surgeons survey, the average cost of BOTOX® Cosmetic is approximately $400 for treatment of the glabellar lines between the brows.
  3. Will my face still have expression? Injectable treatments such as BOTOX®Cosmetic should not radically change one’s appearance. When BOTOX® Cosmetic is administered by an experienced physician, a person can still frown and look surprised without those moderate to severe lines – also known as the “11” – between the brows.
  4. How long does treatment last? Minimally invasive treatments are temporary.BOTOX® Cosmetic treatment effects can last up to four months.
  5. Is treatment painful? Discomfort associated with the injection is usually minimal and brief, and your physician may apply an ice pack or anesthetic cream.

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Posted by on Oct 7 2011. Filed under Featured, Injectables. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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