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Since BOTOX® Cosmetic onabotulinumtoxinA was approved by the U.S. Food and Drug Administration FDA almost 10 years ago, there have been approximately 11 million treatments administered. In that time, women’s perceptions of BOTOX® Cosmetic have changed, and Allergan, Inc. NYSE: AGN, maker of BOTOX® Cosmetic, is sharing key data on these changes: The number [...]
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Incisive Surgical, Inc., the maker of the revolutionary INSORB® Absorbable Skin Stapler, today announced the launch of a new national patient advocacy campaign – “Eliminate Traumatic Metal Skin Staples for Routine Skin Closure.” This campaign features a new website, www.ihatemetalskinstaples.com, which offers information regarding skin closure options available to patients undergoing surgery – metal [...]
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How do leaner economic times affect patients’ aesthetic procedure choices? Two recent surveys—one administered to potential patients and one to physician members of the American Society for Aesthetic Plastic Surgery ASAPS—reveal that many patients are delaying facial plastic surgery and instead seeking out less-costly nonsurgical options due to the impact of the current recession. Surprisingly, [...]
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More and more plastic surgeons are realizing the importance of video in their marketing efforts. It is a format that consumers are very comfortable with and one that builds trust and familiarity which is particularly important for medical practices. If a prospective patient can see and hear your approach to cosmetic surgery and get a [...]
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CHICAGO – The ultrasonic bone aspirator, which uses sound waves to remove bone without damage to surrounding soft tissue or mucous membranes, may be a useful tool for surgeons performing cosmetic rhinoplasty (cosmetic surgery of the nose), according to a report in the September issue of Archives of Facial Plastic Surgery, one of the JAMA/Archives [...]
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On August 30 and 31, 2011, the committee will discuss and make recommendations on postmarketing issues related to silicone gel-filled breast implants. This meeting is regarding the discussion of different innovative methodological approaches to the conduct of postmarket studies regarding silicone gel breast implants. Additionally, the panel will discuss key long-term safety issues associated with [...]
This is the first post in a series of tips for marketing in a down economy. There are any number of things you can do to market your practice, but suffice to say none of these will work as well individually as they will as part of a comprehensive marketing plan. Our firm designs marketing [...]
Firms will utilise email marketing strategies more during the recession as budgets shrink, according to one industry figure. Email marketing solutions provider Constant Contact ‘s senior vice president of global market development, Eric Groves, has suggested that as companies are forced to become more resourceful, the relatively inexpensive tactic of email marketing will come to [...]