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More and more plastic surgeons are realizing the importance of video in their marketing efforts. It is a format that consumers are very comfortable with and one that builds trust and familiarity which is particularly important for medical practices. If a prospective patient can see and hear your approach to cosmetic surgery and get a [...]
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Plastic surgeons looking to expand their connection to patients and provide value-added services to grow their practices are looking to the mobile app market as their next big opportunity. These mobile apps offer features that allow photo morphing to show real patient before-and-after photos and many other options. Pixineers.com has become the leading app development [...]
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A Raleigh North Carolina Plastic Surgeon has unveiled an unusual marketing campaign with its New Year Special. The special does an excellent job of framing customers perception of injectable cosmetic treatments like Botox by giving away a year of free Botox/Dysport to patients who are having the eyelift procedure in 2011. “We hope that when [...]
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A federal lawsuit filed in California by Las Vegas physician Ivan Goldsmith argues that sales representatives for Allergan Inc., maker of the popular anti-wrinkle drug Botox, promote multipatient use of its 50-unit or 100-unit single-use vials. Goldsmith’s lawsuit alleges that doctors can only make a profit using Botox if they reuse the single-use vials that [...]
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Plastic surgeons and dermatologists have reported a rise in nonsurgical cosmetic procedures, from a relatively mild chemical peel or microdermabrasion to the more invasive Botox and fillers. “It’s huge — it’s grown 25 percent in this down economy,” said Dr. Peter Kay, a board-certified plastic surgeon at Perfection Plastic Surgery who has noticed patients choosing [...]
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The U.S. Food and Drug Administration on Friday released a letter to Allergan Inc. saying that the company’s marketing and advertising efforts for Aczone, an acne treatment, are misleading. The letter, addressed to Allergan Chief Executive David E.I. Pyott, states Aczone’s effectiveness is overstated and that risk factors associated with the drug are omitted from [...]
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This is a great product for Plastic Surgeons to know about to help patients who have undergone breast augmenation surgery. It is marketed to women who sleep on their stomachs and that have difficulty after breast surgery or for mothers who are nursing… The Ledge Pillow is a wonderfully soft wedge-type pillow made in the [...]
We’ve spoken to several Plastic Surgeons that offer employee discounts for procedures but this is a broader approach than we have ever seen. While employees who have undergone procedures make for great testimonials during a patient intake process, does it really help as an employment incentive? The article frames it as a post Soviet symptom [...]
This is the first post in a series of tips for marketing in a down economy. There are any number of things you can do to market your practice, but suffice to say none of these will work as well individually as they will as part of a comprehensive marketing plan. Our firm designs marketing [...]
Firms will utilise email marketing strategies more during the recession as budgets shrink, according to one industry figure. Email marketing solutions provider Constant Contact ‘s senior vice president of global market development, Eric Groves, has suggested that as companies are forced to become more resourceful, the relatively inexpensive tactic of email marketing will come to [...]