Goldsmith’s lawsuit alleges that doctors can only make a profit using Botox if they reuse the single-use vials that the drug comes in.

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The letter, addressed to Allergan Chief Executive David E.I. Pyott, states Aczone’s effectiveness is overstated and that risk factors associated with the drug are omitted from a print advertisement.

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The Ledge Pillow is a wonderfully soft wedge-type pillow made in the U.S.A. of hypoallergenic 100% pure polyurethane foam with a 1″ layer of the highest quality memory foam. It has slightly molded recesses to accomodate the breasts and a gentle incline to create the patented “ledge effect”. The Ledge Pillow should be positioned immediately below the breasts beneath the rib cage and torso. Always use a seperate pillow or cushion to support the head. The Ledge Pillow is strictly for comfort and should never be used during post surgical healing.

Read full story via  The Ledge Pillow.

When Petra Kalivodova, a 31-year-old nurse, was considering whether to renew her contract at a private health clinic here, special perks helped clinch the deal: free German lessons, five weeks of vacation, and a range of plastic-surgery options, including complimentary silicone-enhanced breasts.

“I would rather have plastic surgery than a free car,” said Ms. Kalivodova, who opted for cosmetic breast surgery that would normally cost €2,600, or about $3,500, as well as liposuction on her thighs and stomach. These were physical enhancements, she said, that she could not afford on her €1,000 a month salary.

Read full article via NYTimes.com.

This first post is somewhat reactionary in that I see a lot of clients wasting valuable marketing dollars on AdWords campaigns that cannot succeed.  So in the coming weeks I will post additional marketing tips for plastic surgeons and will strive to pull all these tips into a lucid plan of action for anyone attempting to market their practice.

Google AdWords for  Plastic Surgeons Part 1

I thought about calling this article ”where did my money go?” because of the many conversations I have had with people who have innocently launched a Google AdWords campaign on their own. There is a repetitive cycle of use that I see that is unfortunate and completely avoidable. It typically goes like this;  a business owner will set up an account, bid a huge number of keywords based on how they would search, set their daily limits and create a single generic ad. They kick off their campaign, watch their account burn through their limit everyday and don’t see any increase in business. They come away from the experience convinced AdWords doesn’t work. If you’ve been through this scenario, your not alone.

Google has done a great job of making their online advertising system user friendly. Anyone who is interested in learning it and devotes a little bit of time to it can use the system in a matter of hours. However, AdWords at it’s basic level, is just a tool for marketing. If you don’t have a plan, and you don’t understand how it’s supposed to work,  your AdWords campaign will fail. Just because I know how to use a hammer doesn’t mean I can build a house. You need a plan and a lot of other tools to get the job done.
Before you begin it is important to consider whether or not you should proceed. You really need to consider if you should devote the time and energy to learning and working an AdWords campaign yourself. It can benefit your business but the root question is should you take time away from doing your business to learn something that is not a part of your business? As you read this series of posts understand that all of these steps take time. That time will not be available to you to do the work that actually makes you money so it’s a balancing act. After you have an idea of what developing and managing a successful AdWords campaign entails, you should consider hiring a professional internet marketing firm. They can manage this process for you and they have the experience and resources to give you the desired outcome without draining all of your valuable time. So go in with your eyes wide open and consider the options before you proceed.

How Does AdWords Work?

AdWords is a powerful marketing tool that, at it’s basic level, allows you to bypass organic search results and buy the number one position when someone searches for your product or service. You bid on search phrases and are positioned based on the highest bidder. When someone clicks on your ad in the “pay per click” (PPC) section of a search engine results page (SERP) you pay based on what the next highest bidders number is. There are a number of other factors that come into play for exact positioning but essentially that is how the system is designed to work.
The advantage to this innovative approach to marketing are, instant results, tight geographic controls, and a wealth of data to determine the effectiveness of your campaign. You can target a specific geographic area, at a specific time of day, with very specific ads. This is an unprecedented level of control for advertising. Unfortunately this can lead people to believe that it’s a plug and play solution for their business. It can help but it requires a plan.

In the next installment of this series we will walk-through a campaign design and set-up.

Email marketing solutions provider Constant Contact ’s senior vice president of global market development, Eric Groves, has suggested that as companies are forced to become more resourceful, the relatively inexpensive tactic of email marketing will come to the fore.

He said: ‘The challenging economic climate has caused businesses to pick their heads up and evaluate the effectiveness of all of their spend.’

Read full article via BCS.